According to a report published on Harvard Business Review, the traditional outdoor marketing formats are becoming increasingly ineffective as the target audience simply learned to ignore them, making it harder for companies to get the desired exposure.
via Marketing - United States - Latest News http://www.prlog.org/12266721-coastal-billboards-redefines-outdoor-marketing-strategies-with-sailing-billboards-in-socal.html
via Marketing - United States - Latest News http://www.prlog.org/12266721-coastal-billboards-redefines-outdoor-marketing-strategies-with-sailing-billboards-in-socal.html
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