Montag, 23. September 2013

Why Elevator Speeches, USPs, and UVPs Don't Work

Salespeople are taught to craft so-called Elevator Speeches, but according to New York Times best-selling author Frank Rumbauskas, they're rarely used correctly, and almost never work.



via Marketing - United States - Latest News http://www.prlog.org/12215270-why-elevator-speeches-usps-and-uvps-dont-work.html

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